While presenting your products on store shelves, packaging extras are additional items that you can put or attach with your product’s packaging. Packaging extras not only advertise your products but also, it’s a great gesture to satisfy your customers especially when they don’t pay anything for extras.
You can go for different packaging extras like bottle Necker’s, paper stickers, promo cards, tags and business cards etc. Here are 5 unique ways how you can increase customer loyalty and business profits with packaging extras. Keep reading!
1. Gift Wraps:
To increase customer loyalty, you can give your customers small gifts. Unexpected gifts given by you not only make them happy and surprised but also, they want make repeat purchases from your brand. For example, if you are selling leather handbag that is quite expensive, you can add “Thank You Note” with handbag that might make your customers happy and attract potential customers.
2. Discounted Coupons/ Offers:
Discounted coupons are one of the most exceptional and attractive packaging experts. These types of extras are commonly used in retail business where customers directly make interactions with your product. You can attach different coupons like “30% OFF” or “buy 1 get 1 free offer” coupons. With such type of coupons, you can get customer’s attention and also influence their decisions to buy product.
3. Personalized Cards or Notes:
If you want to go for budget-friendly option, personalized cards or notes are less expensive and simple packaging extras. Along with the product, these notes can be used to thank customer for purchasing product. A simple printed card can also be a great gesture. This shows that you really care your customers.
4. Product Samples:
Another effective way to influence your customer’s buying decisions is by giving free product samples. Depending upon the product type, sometimes you get free product to test along with other products. It is widely used in retail stores and online businesses. For example, you purchased some nutritional supplements and you will be giving some extra nutritional tablets for testing purposes. You can give free samples to your valued customers.
5. Request Cards:
It’s one of the most famous and successful tactics widely used by thousands of businesses. You can add request cards and ask customers to leave a opinion or suggestion about your products or services. Also, it is one of the viable options in collecting name, contact no. and email information of the customers. You can save your customer data into system and contact them later to acquire new deals or services. Usually when you ask for review, customers are more likely to give more attention.
All the above-mentioned 5 unique ways not only help you increase customer loyalty and profit but also get increase your sales. These ways can also grow your brand through solid marketing efforts and advertisement. Loyal customers also share their positive experience regarding your brand with their friends, family and on social media in the form of unboxing experience. So, every impression matters!
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